A Mercedes-Benz is ott járt a CES-en

Galen McKamy, Chief Creative Officer von SUPERPLASTIC, stellte gemeinsam mit Alexander Helf, Head of Brand, Design & Lifestyle Communications bei Mercedes-Benz, auf der CES 2023 die neue Kooperation vor, zu der auch die Einführung eines völlig neuen Charakters im SUPERPLASTIC-Universum gehört – dem Superdackel. Galen McKamy, Chief Creative Officer of SUPERPLASTIC, joined Alexander Helf, Head of Brand, Design & Lifestyle Communications at Mercedes-Benz, to launch their newly formed partnership at the CES 2023, which included the introduction of an all-new character to the SUPERPLASTIC universe – Superdackel.